Creative Destruction

March 25, 2011

Listening

Filed under: Content-lite,Geekery,Popular Culture — Brutus @ 9:24 am

This is pretty funny: an article on “How to Be a Better Listener” in the Chicago Tribune. In next week’s column, learn how to walk on two legs! But in the meantime, listen up! Here’s the set-up:

Did you know that March is International Listening Awareness Month? According to the International Listening Association (ILA), we only retain about 50 percent of what we hear immediately after we hear it, and only another 20 percent beyond that. So how can we get those percentages to rise?

I suspect the author knows nothing about cognition and makes the usual assumption that increasing those percentages means improved cognition. Well, sorry, that’s not the way perception/memory works. We discard the bulk of immediate perception to make room for new stimuli constantly flowing in. If we didn’t, the tank would overflow and nothing new would get in.

If the article were instead about focusing one’s attention, then maybe there would be something useful in it. She gives five suggestions that mostly amount to the same thing:

  1. Don’t take notes at meetings.
  2. Clear your mind.
  3. Absorb the feedback.
  4. Don’t argue, understand.
  5. Body language is key.

All but the last are about eliminating or reducing distractions by getting out of one’s own head and paying attention to someone else. This is good advice all the time. The last is unnecessary: body language is perceived subliminally. Conscious awareness of it is not generally necessary.

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