Newsday.com has a brief article about Brainy Baby and Baby Einstein videos marketed by Brainy Baby Co. and Walt Disney Co. Commentary has been all over the blogosphere for the past few days. In short, the article says that children exposed to visual stimulation fare worse than those exposed to storytelling and reading as determined by the size of the children’s vocabularies.
Um, could this be any more obvious? Teach words and kids learn vocabulary. Teach images and kids learn … what … more images? It also seems rather obvious that kids would prefer visual to verbal stimulation, much as they prefer sugary foods to veggies. The ironic thing, funny perhaps if it weren’t so insipid, is that parents who take their cues from corporations selling this junk innocently believe they’re doing their kids a favor when in fact the kids are being stunted — a classic case of unintended consequences.
One of my favorite authors, Neil Postman, recommends that even primary education be suffused with semantic analysis of the information environment. Why? So that we can better understand this:
To oversimplify more than is probably justified, we might say that (1) because of the symbolic forms in which information is encoded, different media have different intellectual and emotional biases; (2) because of the accessibility and speed of their information, different media have different political biases; (3) because of the physical form, different media have different sensory biases; (4) because of the conditions in which we attend to them, different media have different social biases; (5) because of the technical and economic structure, different media have different content biases. [from Postman’s Teaching as a Conserving Activity]
If teachers and parents better understood the various biases of information to which children are exposed, would they ever even consider admitting things such as TV, video games, iPods, and various other electronics into children’s daily lives, much less buying into the fatuous notion that these things are educational tools?